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      <title>Countly vs PostHog vs Matomo — Self-Hosted Product Analytics Platforms (2026)</title>
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      <description>&lt;p&gt;Product analytics helps teams understand how users interact with their applications — which features are adopted, where users drop off in funnels, and what drives retention. While cloud services like Mixpanel and Amplitude dominate this space, three self-hosted alternatives give you full data ownership: &lt;strong&gt;Countly&lt;/strong&gt;, &lt;strong&gt;PostHog&lt;/strong&gt;, and &lt;strong&gt;Matomo&lt;/strong&gt;.&lt;/p&gt;</description>
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